If you are over a certain age the name Maybach may sound familiar. More often than not the name was associated with extreme luxury and heart-stopping price tag. Of course, that association is right on the mark especially in the letter part. Although the brand only has two models, both will leave your wallet bleeding.

The 57 is priced at 375,000 dollars and the 62 goes above the 500,000 dollar threshold. Needless to say, this makes the car very exclusive. Perhaps you know Jay-Z is the proud owner of such a vehicle, alongside the King of Spain Juan Carlos or Samuel L Jackson. Perhaps you also know about Daimler’s decision to kill the brand because of low profitability.

The name Maybach may be on everyone’s lips, but it is not in nearly enough garages to keep the brand alive. Its place is to be taken by the Mercedes S Class, thanks to its increased renown.

Now, according to MotorAuthorithy citing Automotive News (subscription required), British luxury automaker Bentley is planning to attract Maybach clients.

Wolfgang Duerheimer, Bentley CEO, considers the demise of Maybach as a business opportunity that must be taken advantage of. He is planning on sending a personalized letter to each Maybach owner.

Bentley also has plans to compete with the Porsche Cayenne Turbo. For this end, Duerheimer is actively trying to persuade VW to allow a Bentley SUV to be created. The final say concerning that aspect is just weeks away, but the chances are quite high that the next lot of Bentley vehicles will get to see an SUV.